Comments on: How to break into the Search Marketing Industry http://www.digitalpersonnel.co.uk/blog/digital-media-news-and-views/how-to-break-into-the-search-marketing-industry/ Digital Media Jobs | Online Marketing Jobs | Online Advertising Jobs | Digital Strategy Jobs | SEO Jobs | PPC Jobs | Web Design Jobs | Web Development Jobs Fri, 27 Aug 2010 16:51:21 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dana Todd http://www.digitalpersonnel.co.uk/blog/digital-media-news-and-views/how-to-break-into-the-search-marketing-industry/comment-page-1/#comment-1435 Dana Todd Fri, 27 Aug 2010 16:51:21 +0000 http://www.digitalpersonnel.co.uk/blog/?p=814173633#comment-1435 Hi Ashley, Thanks for writing a great "top view" of what it takes to be a search marketer. As one of the founders of SEMPO, the Search Engine Marketing Professional Organization, I might add that an intrinsic quality I find throughout the most successful SEMs is "curiosity" - the best search marketers are never satisfied with status quo, and they always want to know "What happens if I do *this*?" That type of brain has led to some of the most innovative development in digital marketing, and the highest return on investment for companies investing in the space. The SEMPO site is funded by our member fees, and has a large library of free training webinars that are useful to a beginner and intermediate marketer (www.sempo.org) - click on Learning Center to see articles, links and webinars. Registration is required for the webinar playback, but there's no cost. If someone is serious about making a career in SEM, I also suggest they consider investing in a formal certification program from the SEMPO Institute (www.sempoinstitute.com). The "Insider's Guide" is the most popular course, and there are advanced modules as well. SEMPO members span 40 countries worldwide, and we encourage beginners to reach out to a local member to find mentoring opportunities and local networking events. This is a great community of people, really willing to help out and share our knowledge. Best regards, Dana Todd Co-chair, SEMPO Education Committeee Hi Ashley,
Thanks for writing a great “top view” of what it takes to be a search marketer. As one of the founders of SEMPO, the Search Engine Marketing Professional Organization, I might add that an intrinsic quality I find throughout the most successful SEMs is “curiosity” – the best search marketers are never satisfied with status quo, and they always want to know “What happens if I do *this*?” That type of brain has led to some of the most innovative development in digital marketing, and the highest return on investment for companies investing in the space.

The SEMPO site is funded by our member fees, and has a large library of free training webinars that are useful to a beginner and intermediate marketer (www.sempo.org) – click on Learning Center to see articles, links and webinars. Registration is required for the webinar playback, but there’s no cost. If someone is serious about making a career in SEM, I also suggest they consider investing in a formal certification program from the SEMPO Institute (www.sempoinstitute.com). The “Insider’s Guide” is the most popular course, and there are advanced modules as well.

SEMPO members span 40 countries worldwide, and we encourage beginners to reach out to a local member to find mentoring opportunities and local networking events. This is a great community of people, really willing to help out and share our knowledge.

Best regards,
Dana Todd
Co-chair, SEMPO Education Committeee

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