Digital Planner / Strategist - London
Location: London
Salary: £40,000 - £50,000 per annum
Job Type: Permanent
Job Ref. Number:DP/14309
London based fully integrated creative communications agency requires a new Digital Planner / Strategist to further their digital offering.
The agency has been adding value to a high-profile client base since the early 90’s and they specialise in providing new and exciting marketing strategies that demonstrate a high degree of conceptualisation. Their offering is fully integrated encompassing many different channels, however they are looking to reach out further into the digital domain and introduce a new Digital Planner / Strategist to the team.
Responsibilities will be spread over 3 key areas, Digital Planning, Social Media and PPC/SEO Analytics. Specific responsibilities below.
Digital Planning
- Ability to deliver integrated channel plans and digital media campaigns that utilise channels including SEO, PPC and Display
- Ability to ensure integration of channels with web based touch-points including websites, campaign sites and landing pages to ensure effective user journey integration, measurement and tracking
Social Media
- Ability to research online channels to identify target media and platforms for effective campaign delivery across blogs, online journals, social networks and other digital media spaces
- Ability to map and create Social Media plans to optimise client’s presence and visibility
- Using tracking technologies to ensure that correct tags are added to all media placements
PPC/SEO/Analytics
- Understanding of SEO practices and keyword research techniques to ensure integration of natural search with PPC to deliver effective search campaigns
- Ability to work with the digital and account teams to devise ROI models and campaign goals
- Ability to create complex PPC campaigns using the Google, Yahoo and MSN search networks to include keyword research, campaign/ad group set-up, monitoring, refinement, budget management and optimisation
- Using Google Analytics and other analytics tools to create custom reports demonstrating campaign results, ROI, engagement, user journey tracking, goal completion and cross channel performance
- Ability to liaise with account teams and clients to present results and provide campaign updates and status reports and communicate and influence conversion strategies based on analytical insight
- Understanding of overall campaign integration and the use of landing pages and split testing to deliver optimised results
If you are Google Adwords qualified and can offer the skills essential to this role please do not hesitate to apply today.
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Digital Personnel recruits permanent personnel across Europe and the UK. This vacancy is advertised by Digital Personnel. The services advertised by Digital Personnel are those of an Employment Agency.